Complete Skool Review 2025: The Good, the Bad, and the Ugly

This is a complete review of Skool.com, the child of Sam Ovens and Alex Hormozi.

Picture this: You’re starting a community or launching an online course.

You want to keep things simple but powerful, and the idea of juggling five different platforms feels like trying to keep plates spinning at a carnival.

Enter Skool, a platform designed to bring courses, communities, payments and event schedules under one roof.

But is it the golden ticket you’ve been looking for?

Let’s dive into the Good, the Bad, and the Ugly of Skool, with some examples to see if running your own Skool group is right for you.

But first...

What is Skool?

Let's get one thing clear from the get go.

💡 Skool IS NOT social media. Facebook, Instagram, LinkedIn, TikTok or any other wacky platform you can think of.

Skool combines your course content, community interactions, payments, and event scheduling into a single, streamlined platform.

With Skool, you can:

• Build your own community, courses, and events
• Charge subscription memberships or 1-time course purchases
• Make money online doing what you love with one simple platform

It's like a mall, but with communities and knowledge instead of stores.

Co-founded by Sam Ovens, Skool began as a closed beta in 2019 and became publicly available in early 2022.

In January 2024 Alex Hormozi announced that it made his biggest investment in Skool.

And the rest is history, Skool has boomed in the recent year.

💡 With its continuous feature updates and an ever-expanding user base, one thing is clear: Skool is here for the long haul.

Who is Skool for?

If you’re a:

• Business owner
• Coach or consultant
• Educator
• Course creator
• YouTuber
• You have a skill and want to teach others

And your goal is to teach or bring people together in a unified, distraction-free, and ad-free community where you have full control over the content they access, then Skool.com could be the perfect fit for you.

Let’s break down and analyze the Skool platform in detail, so you can decide if it’s the ideal choice for your needs.

The Good: What Skool Nails, 6 Main Features of Skool

1. Classroom: A Distraction-Free Learning Space

Imagine attending a workshop at a high-end hotel conference room—no ads, no noise, just you and the presenter.

That’s what Skool’s classroom feature feels like.

You can upload your course content in a well-organized format where students can focus solely on learning.

💡 Why it’s awesome:

• It’s clean and intuitive.
• Supports various file formats for flexibility.
• Learners stay engaged without distractions.

2. Community: Building Relationships That Stick

Think of Skool’s community feature as a cozy coffee shop where your members gather to share, learn, and interact.

Unlike chaotic Facebook groups, Skool gives you control and keeps things on-topic.

💡 Why it’s awesome:

• Members can post, comment, and like, fostering engagement.
• Your community stays ad-free and distraction-free.
• Easy to moderate and very intuitive

3. Calendar: Keeping Everyone in Sync

Imagine trying to organize a family reunion with sticky notes and text messages - chaos, right?

Skool’s calendar acts like a shared Google Calendar for your group, keeping everyone informed about events, webinars, and meetups.

💡 Why it’s awesome:

• Schedule recurring calls, live events, or in-person meetups.
• Helps members feel involved and stay on track.

4. Gamification: Making Engagement Fun

Think of this like a video game.

Members earn points for activities like posting or commenting and level up based on their contributions.

Leaderboards make it fun and competitive.

💡 Why it’s awesome:

• Keeps members motivated to participate.
• Rewards active members and boosts retention.

5. About Page: Set the Tone for Your Group

Your Skool group’s About page is like a business’s storefront.

It tells new visitors what your community is about and sets expectations.

You don't need fancy websites and lots of techy knowledge, a video, a description and that's it, you're ready to receive members.

💡 Why it’s awesome:

• Easy to use, no expensive fancy tech involved
• Your page is also indexed on google so people can find you
• You don't get outrun by someone just because they invested more in a fancy VSL website

6. Skool Games 🔥: Now it really gets interesting

So you've setup your community, and you can easily do that in 1 Day, and you're ready to receive the first community members.

When you Sign Up with Skool and create a community you can also enter the Skool Games

Here's how it works:

1. Skool group owners that want to play can join The Skool Games group
2. You drive traffic to your group, get customers, and grow your MRR (Monthly Recurring Revenue)
3. Leaderboards show who's adding the most New MRR each month in real-time
4. The top 10 on the leaderboards win 1-day all expenses paid with @Sam Ovens and @Alex Hormozi at his Vegas HQ where we share what we did to win and collaborate to find ways to improve (everything is recorded)
5. Everybody who gets 3 paid members to join their group will unlock the 1-day recordings so you can hear directly from the winners and be a fly on the wall so you can up your game
6. Every month there's a new chance to win. If you don't win the first month, you'll learn from the winners in the 1-day recordings where they share exactly what they did to win

💡 Why it’s awesome:

• You can see people who are succeeding and just copy what they do
• Is really motivating to see what some simple people achieve just because they have an awesome community
• Prizes and the competitiveness

The Bad: Had to be some of those...

1. Skool Games: Worse than a turkish market

Now, I don't have anything against turkish people and their markets, lovely places.

But due to the competitive nature of the Skool Games, all that matters is MRR (Monthly Recurring Revenue) in order to win.

People that participate in the Skool Games aggressively push for sales each month, disregarding customer satisfaction in a mad race to "take it all".

So the "pushy" salespeople are the ones advantaged.

Sales and marketing is all that matters, disregarding what makes Skool communities great, the connections between people.

And at the end of the month people are churning like crazy.

❌ This erodes the trust in Skool.

💡 But I have some good news

✅ Beginning of 2025 the Skool Games have completely changed and there are new rules involving small communities and favoring people sticking in the community for a longer period of time.

The New Skool Games are held quarterly and there is a cap for the amount taken in consideration when making a sale: Max $100/month or $1200/year price

So no more favoring the sharks that make a sale for $10.000 and win the Games. If you make a $10.000 sales only $100 will be counted towards the contest points.

And happening quarterly, you actually have to make your customers happy and engaged.

💡 This levels the playing field for everyone on Skool, small and big communities, and it should bring a lot more value for who matters. The customer.

🎉2025 will be an awesome year for Skool communities.

The Ugly: The Dark Side of Skool Communities

1. Constant Upselling and Hidden Information Under Paywalls

Imagine this, you've signed up for Skool and want to start your own community.

So of course, you research and find the best communities which teach you how to build big, profitable, juicy communities on Skool.

And what do you know, it's FREE...what a lucky guy you are, right?

WRONG!

The valuable information is hidden behind paywalls and you are constantly upselled to the next "most important" course or resource to build your community.

It’s like signing up for a gym membership only to find out the best equipment is locked unless you pay for a “premium” pass.

💡 I get it, Skool is for making money and you probably want to make money too if you're reading this, but it should be about community first, and money second.

The Fix: Free Community - Skool Architects

As Alex Hormozi said:

"The ultimate lead magnet is to give away for free what people usually pay for"

So I say, I'm giving EVERYTHING away for FREE.

💡 When everyone is digging for gold...Give away the shovels for free.

That’s why I created Skool Architects, a community where I gather the best resources from top Skool creators and share them all for FREE.

💡 What makes us different:

✅ Best paid information from top Skool creators (for real, check my Skool Profile to see the paid communities I'm part of and the list is growing)

✅ No upsells, the only purpose of this community is to teach real value I'm learning from top Skool creators

✅ I'm applying the knowledge I acquire in order to build this community so you can just copy paste it in your own community and grow

✅ A supportive community of people tired of gimmicks and eager to build healthy profitable communities from A to Z

Final Verdict

Skool is a fantastic platform with incredible features for course creators, coaches, and community leaders.

The Classroom, Community, Calendar, Gamification, and About page are top-notch.

As for the constant upselling?

That’s where Skool Architects comes in - to offer a transparent and authentic learning space.

If you’re ready to explore Skool or join a community where value takes center stage, now’s the time to take the plunge.

Whether you choose Skool or Skool Architects, I can't wait to see you there, bond and be friends.

Bonus - $10k Cash Meme Contest

This is not even a clickbait, see how Skool gave away $10K cash in a Meme Contest, that's how dedicated they are to making it fun.

I must give the credits to the Skool team for really trying to make it fun and enjoyable, they listen to the feedback from communities and take action to make the platform the best learning space. 👏

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